Beat the Clock: How PokerStars Brings a Major New Tournament Format to Market Beat the Clock: How PokerStars Brings a Major New Tournament Format to Market
Key Takeaways
  • After weeks of quiet real money testing, today the company is coordinating its entire team to bring a major new variant to market.
  • The worldwide product launch is supported by a global ad campaign and a corresponding promotional push.
  • Following an exclusive interview with the team behind Beat The Clock, PRO can reveal details behind the launch and the goals and motivations behind the company’s new product strategy.

Online poker giant PokerStars is officially unveiling Beat The Clock, a major new fast-paced tournament format.

After weeks of quiet real money testing, today the company is coordinating its entire team to bring a major new variant to market. The worldwide product launch is supported by a global ad campaign and a corresponding promotional push.

Following an exclusive interview with the team behind Beat The Clock, PRO can reveal details behind the launch and the goals and motivations behind the company’s new product strategy.