Partypoker Traffic Soars as Site Welcomes Back High-Volume Players Partypoker Traffic Soars as Site Welcomes Back High-Volume Players
Key Takeaways
  • Partypoker traffic up over 10% since the introduction of a new loyalty program.
  • New 50%+ application-only VIP tier for those that rake over $100k in a year.
  • GVC’s poker room also slashes rake in tournaments, and launches a more traditional lottery sit and go.

GVC’s consumer-facing online poker site partypoker has seen its dot-com cash game traffic enjoy an unseasonable growth spurt in the last two weeks, coinciding with the site’s new Cashback loyalty program which unapologetically courts high volume players.