Understanding the Impact of Stars Rewards at PokerStars

Third quarter financial results from The Stars Group gives the first indication of the impact of the group’s radical new loyalty program.

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TSG reported year-over-year growth of 13% in net gaming revenue in its online poker vertical. Two-thirds of PokerStars' players receive on average 20% more rewards than before.

In July 2017, PokerStars began the international roll-out of Stars Rewards. The new cross-vertical loyalty program is one of the biggest overhauls in how the company approaches customer loyalty in its twenty-year history.

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November 10, 2017
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