What New Jersey Sign Up Bonuses Say About Operator Acquisition Strategies What New Jersey Sign Up Bonuses Say About Operator Acquisition Strategies
zigazou76, Creative Commons Attribution 2.0 License
Key Takeaways
  • Despite being apparently simple, sign up bonuses are a highly sophisticated marketing tool—a look at the sign up bonus strategies in use in the New Jersey market reveals their underlying complexity.
  • Not just the amounts, but the clearance conditions show large variations.
  • Getting the sign up bonus right is not as easy as it may first appear—a clear customer acquisition strategy, sufficient data to analyse likely costs, and a follow up retention plan are all necessary for a successful promotion.

Despite being apparently simple, sign up bonuses are a highly sophisticated marketing tool—a look at the sign up bonus strategies in use in the New Jersey market reveals their underlying complexity.