The Market Impact of the 888poker and partypoker Merger The Market Impact of the 888poker and partypoker Merger
Key Takeaways
  • Assuming that 888’s deal to buy bwin.party goes ahead, and GVC does not snatch the company with a hostile bid, the two poker rooms can be expected to combine onto a single platform, at least in the dot-com market.
  • However, even after such a merging of player pools, PokerStars would remain by far the dominant market leader.

Assuming that 888’s deal to buy bwin.party goes ahead, and GVC does not snatch the company with a hostile bid, the two poker rooms can be expected to combine onto a single platform, at least in the dot-com market.

However, even after such a merging of player pools, PokerStars would remain by far the dominant market leader, and Amaya can add to that the revenues generated by Full Tilt which is currently ranked in fifth place for cash game traffic in the dot-com market.