Jason Somerville: How Live Streaming Drives New Players to Online Poker Jason Somerville: How Live Streaming Drives New Players to Online Poker
Key Takeaways
  • Since Somerville’s partnership with Twitch began in October 2014, he has produced approximately 1800 hours of live streaming content on the platform culminating in almost 27 million channel visits and totaling more than 747 million minutes of poker content served.
  • “People aren’t just watching, they’re engaging with me,” Somerville said. “It’s not just like ‘hey go and play this right now’ like a commercial, It’s come and play with me.”
  • In addition to driving new account creation and deposits to online gaming sites, Somerville points out that he is also creating value with his streams for live event partners such as the Peppermill Resort Hotel in Reno Nevada, where Somerville has hosted and promoted multiple live poker series that have attracted players that watch him around the world.

A healthy online poker ecosystem depends on the constant flow of new deposits. With a finite lifespan for average players, and as their interest in online poker wanes or other priorities emerge, constantly attracting new players to the game is vital.