The Deal The Deal
aaronisnotcool, Creative Commons Attribution 2.0 License
Key Takeaways
  • Online poker team pros have been to the fore in promotions and marketing news this week, but not entirely in a positive light.
  • Full Tilt is offering the chance to play Viktor Blom, while PokerStars is promoting a heads up match between Ronaldo and Rafa Nadal.
  • Joe Cada has left PokerStars’ roster together with Marcel Luske and Alex Kravchenko.

Online poker team pros have been at the forefront of promotions and marketing news this week, but not entirely in a positive light.

Full Tilt is offering the chance to play Viktor Blom, while PokerStars is promoting a heads up match between Ronaldo and Rafa Nadal.

Joe Cada has left PokerStars’ roster together with Marcel Luske and Alex Kravchenko. Ultimate Gaming’s ex-pro William Reynolds has accused UP of artificially boosting YouTube numbers for the “Me vs U” videos and has been rebutted by Dustin Iannotti, Director of Content & Pro Marketing in a “Twitter spat.”

The imminent start of new UK regulations has also given rise to marketing problems. Poker rooms that are choosing not to be licensed are having to divest themselves of UK players, or migrate them to a dot-co.uk site. These transitions result in the loss of expensively acquired customers.