Traffic Insight
Key Takeaways
  • July’s roller coaster ride in cash game traffic numbers comes to an end with a final week gain of less than half a percent. Over the last 30 days, the global market has lost just over 1,000 seats from its seven day moving average in a whole month decline of 3%.
  • Overall traffic is now 20% below where it was one year ago and 27% down over two years. Last year the seasonal low was reached on June 26, with a “dead cat” bounce followed by a second slightly higher low on July 23.

July’s roller coaster ride in cash game traffic numbers comes to an end with a final week gain of less than half a percent. Over the last 30 days, the global market has lost just over 1,000 seats from its seven-day moving average representing approximately 3%.