Marketing Insight
Key Takeaways
  • Recreational players are on the receiving end of the bulk of poker room promotions this week. The route to ensuring that they receive a larger share of marketing rewards continues to be some form of randomized prize distribution system.
  • Full Tilt has introduced a new VIP rewards scheme called Players Club.
  • Betfair has agreed to a sponsorship deal with London-based football team, Arsenal.
  • PokerStars Team Pro Jason Somerville has made an agreement with Twitch to put on his Run It Up live stream broadcast for two more years.

Recreational players are on the receiving end of the bulk of poker room promotions this week. The route to ensuring that they receive a larger share of marketing rewards continues to be some form of randomized prize distribution system.