Traffic Insight
Key Takeaways
  • Global game traffic has dropped to its lowest point in 2015 this week, and its lowest point since December 2006. Traffic is down 23% year-on-year, and 2.2% on the week.
  • A number of temporary issues have been contributing factors to weaker than average traffic over the last few weeks. Technical problems at 888poker, a DDoS attack on partypoker, and Full Tilt’s switch to a recreational player model have not helped.
  • All the major poker rooms have also exited the Portuguese market. Portugal constitutes a tiny percentage of the global market, but the loss of traffic will nonetheless be having an effect.

Global game traffic has dropped to its lowest point in 2015 this week, and its lowest point since December 2006. Traffic is down 23% year-on-year, and 2.2% on the week.

A number of temporary issues have been contributing factors to weaker than average traffic over the last few weeks. Technical problems at 888poker, a DDoS attack on partypoker, and Full Tilt’s switch to a recreational player model have not helped.

All the major poker rooms have also exited the Portuguese market. Portugal constitutes a tiny percentage of the global market, but the loss of traffic will nonetheless be having an effect.

The global cash game rankings have reacted to the various factors creating an unusual list of top rooms. Full Tilt is now down in 12th place, well below its top five position of only a few months ago. Partypoker has recovered to 6th place now that its DDoS problems are behind it.

MPN has made it into the top 10, just ahead of Adjarabet, but the acquisition of Stan James Poker and 24hr Poker by Unibet could soon see MPN lose a couple of rooms to Unibet’s proprietary poker platform.