Marketing Insight
Key Takeaways
  • PokerStars’ Dream Team promotion drops Neymar Jr in the UK because of advertising restrictions.
  • Winamax offers half-price entries to its weekly multi-day event due to poor turnout.
  • Bet365 still remains committed to affiliate marketing.

PokerStars

PokerStars fronted its “biggest ever” marketing campaign and promotion, The Dream Team Collection, with its three football superstars—Neymar Jr, Christiano Ronaldo and Ronaldo Nazári. However, in the UK Neymar had to be replaced by Daniel Negreanu due to restrictions on gambling advertising in the country.

The existing UK advertising code prohibits gambling advertisements featuring anyone who is, or appears to be, under 25 years old. Neymar Jr, aged 23, was caught in this category, and could not be used in the Dream Team promotion for the UK.