Marketing Insight
Key Takeaways
  • WSOP Main Event world champion was wearing an 888 patch.
  • Full Tilt re-runs Gold Rush promotion.
  • Winamax and party sign up new ambassadors.

888poker

Three players at the WSOP Main Event final table were sponsored by 888poker, repeating a marketing strategy which the operator has employed several times before. When Joe McKeehan won on Tuesday night, 888 gained the world champion.

Third placed Neil Blumenfield was also sponsored by 888, and in his interview with Kara Scott after busting out, he paid tribute to his sponsors. Runner up Josh Beckley, who gave PRO an interview a few weeks before the November Nine played out, was sponsored by Americas Cardroom, but advertising rules prevented him from wearing any visible branding.

888poker will make the most of the new champion’s year at the top of the tree, and McKeehan can look forward to fronting several 888 promotions in the coming year.