Industry Insight
Key Takeaways
  • Last week’s release of Pokémon GO! Is proving to be a huge success. The augmented reality game has generated more than $14 million in its first week.
  • GVC announced an extended partnership with Optimove to host its entire enterprise CRM operations and act as its player marketing vendor.
  • Per Sahlberg is slated to become the new CFO at Paf starting October 1.

Pokémon GO!

Last week’s release of Pokémon GO! Is proving to be a huge success. The augmented reality game has generated more than $14 million in its first week.