Marketing Insight
Key Takeaways
  • This week Unibet announced the Rio Showdown, an innovative tournament series that awards the top 100 finishers on a tournament leaderboard with travel prizes and cash bonuses.
  • 888’s monster new promotion is giving away $1 million over the next two months to promote its new lottery sit and go game.
  • PokerStars continues to bask in the success of its #RaseIt campaign, while doubling down on puzzle board and card collection promotions.

Rio Rewards

Unibet continues to take a small marketing budget and make it go a very long way indeed.

This week they announced the Rio Showdown, an innovative tournament series that awards the top 100 finishers on a tournament leaderboard with travel prizes and cash bonuses. Some of the tournaments are freerolls, which players can access by placing a small bet in the sportsbook each day.