Marketing Insight
Key Takeaways
  • 888 has joined Unibet in using the Olympics in running a tie-in tournament series.
  • Online poker operators have been keeping things simple in August so far with various cash giveaways.
  • Partypoker has signed Natalia Breviglieri as its latest sponsored pro.

Sports

888 has joined Unibet in using the Olympics (or should we say Summer sporting spectacular event in Rio; operators have been careful not to refer to it directly)—in running a tie-in tournament series. The “Summer ChampionChips” Tournament Series is Olympic-themed in all but name, with daily sport-themed low buy-in tournaments all with guarantees.