Amaya: PokerStars Casino to Launch This Year Amaya: PokerStars Casino to Launch This Year
Key Takeaways
  • Amaya CEO confirmed that the PokerStars brand will be used for casino and sports betting products.
  • The French and Italian regulated sites will see the first roll out by the end of this year.
  • An in-house sports book should be ready for launch sometime in 2015.

During an earnings call following the publication of its second quarter results, Amaya confirmed that it would be launching casino games on PokerStars Italy and PokerStars Spain before the end of the year.

The company has received the relevant licenses in both jurisdictions, and they will be the first opportunity for Amaya to implement its strategy of adding “gaming verticals” to the PokerStars brand.

A wider roll out, and the introduction of an in-house developed sportsbook, is expected to follow in 2015.