Annual Swedish Gambling Survey Puts PokerStars in its Place Annual Swedish Gambling Survey Puts PokerStars in its Place
David Baum, Creative Commons Attribution 2.0 License
Key Takeaways
  • The annual survey of gambling habits published by Swedish regulator Lotteriinspektionen lists PokerStars well down the rankings of sites where Swedish players play.
  • The survey includes casino games and lottery, so not only are the results not quite so surprising, they also show how big an opportunity there is for PokerStars to gain market share now that has started to offer casino games—in fact, coming in at 7th while only offering online poker can be considered to be impressive.
  • Among other significant points in the two reports, there were no significant differences in the gambling habits of men and women for those who play every day, and there is “no statistical variation” between age, education and income level.

The annual survey of gambling habits published by Swedish regulator Lotteriinspektionen lists PokerStars well down the rankings of sites where Swedish players play.

In answer to the question “What sites do you mainly play at?” PokerStars ranks in 7th place, well behind state monopoly Svenska Spel, and offshore operators Unibet and Bet365.