The Senet Group Takes Responsibility With £2m TV Campaign
Key Takeaways
  • The British responsible gaming organization established last September by William Hill, Ladbrokes, Coral and Paddy Power has launched its first TV campaign.
  • In November 2013, the Chairman of the UK Gambling Commission, Philip Graf called on gaming operators to take responsibility for the image of their industry.
  • Whether by chance or design, The Senet Group is a concrete example of the industry taking his advice seriously.

The British responsible gaming organization established last September by William Hill, Ladbrokes, Coral and Paddy Power has launched its first TV campaign.