Steep Traffic Decline in Q2 Takes Global Market Down Further Than in 2014 Steep Traffic Decline in Q2 Takes Global Market Down Further Than in 2014
marc falardeau, Creative Commons Attribution 2.0 License
Key Takeaways
  • The global cash game market is now down 22.4% since the beginning of 2015. Most of the pain came in the second quarter when the market fell by 19.8%.
  • The slow rate of decline in the first quarter gave rise to hopes that the market would perform better than it did in 2014 when it fell 8% in the first quarter. It was not to be, the half year fall in 2014 was 21%, slightly less than this year’s 22.4%.
  • The seasonal market low may already have been reached—last year the market low point globally occurred on June 26. On the other hand, the declines in the recent weeks do not yet show any sign of a reversal, and there may be some way to fall, perhaps until late July.

The global cash game market is now down 22.4% since the beginning of 2015. Most of the pain came in the second quarter when the market fell by 19.8%.

The slow rate of decline in the first quarter gave rise to hopes that the market would perform better than it did in 2014 when it fell 8% in the first quarter. It was not to be, the half year fall in 2014 was 21%, slightly less than this year’s 22.4%.