UK Regulation Prevents PokerStars from Using Neymar in Ad Campaigns UK Regulation Prevents PokerStars from Using Neymar in Ad Campaigns
Key Takeaways
  • The UK Gambling Commission prohibits the use of any individual who is, or looks to be, under the age of 25.
  • PokerStars is currently running its “biggest ever” marketing campaign, featuring its three soccer star ambassadors—Neymar Jr, Christiano Ronaldo and Ronaldo Nazári.
  • Brazilian football star Neymar Jr, aged 23, cannot be used in any marketing targeting UK players.
  • Affiliates have been advised not to use Neymar in any UK-focused marketing online.

PokerStars was forced to substitute in Daniel Negreanu to replace Neymar Jr due to advertising restrictions in the UK.

The UK Gambling Commission prohibits the use of any individual who is, or looks to be, under the age of 25.

PokerStars is currently running its “biggest ever” marketing campaign, featuring its three soccer star ambassadors—Neymar Jr, Christiano Ronaldo and Ronaldo Nazári.