For Playtech, Poker is All About the Cross Sell
Key Takeaways
  • Playtech operates iPoker, a network of online poker rooms that remains the larger than its primary rival MPN, owned by Microgaming.
  • Latest figures from Playtech show total revenue from online poker in 2016 at €9.1 million, a drop of almost 19% on the €11.2 million generated in 2015.
  • Playtech “gains from the natural conversion of certain players to the poker product.”

Playtech’s full year financial results show revenue from online poker declining 19%, but the company stated that it remained dedicated to the poker product.

“We believe poker remains an important part of the full product offering of operators,” the company stated but added that “it remains a low margin vertical and accordingly operators focus on investing in cross selling into casino.”