Ladbrokes, William Hill Among Five Targeted for "Unfair" Signup Offers Online Ladbrokes, William Hill Among Five Targeted for "Unfair" Signup Offers Online
Key Takeaways
  • Free bets and sign up bonuses are a very common way of attracting new customers to online casino, sports book and poker sites.
  • “People should get the deal they’re expecting if they sign up to a promotion, and be able to walk away with their money when they want to.”
  • Ladbrokes and William Hill independently confirmed in statements to the media last Friday that they were in dialog with the CMA; 888 stated that it is not involved.

Gaming giants Ladbrokes and William Hill have confirmed that they are two of five online operators targeted by the Competition and Markets Authority over suspected breaches of consumer protection law.

A joint probe by the UK Gambling Commission (UKGC) and the Competition and Markets Authority (CMA) launched last October uncovered what the pair call “unfair practices” surrounding free bet offers and sign-up bonuses.