New in Blue: IGT Rebrands for the Online Era
Key Takeaways
  • International Game Technology has unveiled a new logo as part of a rebranding strategy to highlight its new interactive credentials.
  • “This is so much more than a logo change.”
  • Dubbed “IGT Blue,” the new brand was demoed at their exhibit at the G2E trade conference in Nevada Monday.

International Game Technology has unveiled a new logo as part of a rebranding strategy to highlight its new online and social gaming credentials.