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Ultimate Poker, PartyPoker Prepare for New Jersey Launch

Ultimate Gaming launches website for new casino site, which will use IGT and SHFL's casino games. Party Poker launches new website and social media accounts under "Get Back in the Game" slogan.
 

Ultimate Gaming and bwin.party have launched new sites to promote their forthcoming New Jersey operations, allowing interested customers to sign up to a mailing list.

Ultimate Gaming, which currently offers real-money online poker through Ultimate Poker in Nevada, has begun to accept registration for their online igaming site Ultimate Casino on ucasino.com.

Unlike Nevada, where only online poker is permitted, in New Jersey operators can offer a full slate of casino-style games. Ultimate’s casino games will be provided by IGT and SHFL, according to the kite marks on the new website; Slots, video poker and table games will be offered.

Its online poker product will use the in-house software that it currently uses in Nevada, originally developed by CyberArts. The player pools between Nevada and New Jersey will remain separate.

Meanwhile, PartyPoker owner bwin.party has launched PartyPokerNJ.com under the tagline “get back in the game.” The site sports PartyPoker’s new logo and branding, and new social media accounts—@partypokerUS on twitter and partypokerUS on Facebook accompany the launch.

New Jersey hopefuls are launching pre-signups to build a customer database ahead of launch. Those that receive transactional waivers to offer online gaming will need to run a five-day soft-launch on November 21 to be ready to launch on November 26—so they need interested customers to invite.

Other brands prepping their New Jersey launch include Betfair’s “let’s play NJ” site, Borgata’s two new domains, Golden Nugget’s dot-com move and Tropicana’s new signup page.

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