WSOP and 888poker Seek Synergy in New Sponsorship Deal WSOP and 888poker Seek Synergy in New Sponsorship Deal
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Key Takeaways
  • 888poker has agreed a sponsorship and content deal with the World Series of Poker (WSOP) to become a “leading sponsor” of the 2015 WSOP in Las Vegas and the 2015 WSOP Europe.
  • Ever protective of their brand and the opportunity to promote their online poker rooms, WSOP has been reluctant to enter into sponsorship deals for the live tournament series with any other online poker operators.
  • However, 888 provides the poker software for WSOP’s online poker rooms in New Jersey and Nevada, and following the introduction of shared liquidity between the two brands in New Jersey and between Nevada and Delaware, the companies have embarked on a deeper relationship that should be mutually beneficial.

888poker has agreed a sponsorship and content deal with the World Series of Poker (WSOP) to become a “leading sponsor” of the 2015 WSOP in Las Vegas and the 2015 WSOP Europe.