Daily Fantasy Sports Industry Expanding Into International Markets

DraftKings leads the way, with speculation over whether Amaya will follow when they launch StarsDraft.

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DraftKings announced this week their plans to expand internationally with their successful application of a UK gambling license.

DraftKings announced this week their plans to expand internationally with their successful application of a UK gambling license.

But the UK launch is just the beginning for the daily fantasy sports (DFS) giant. Other European counties are also being considered as potential markets for DraftKings, as well as Asia and Latin America.

This all comes on the back of securing $300m of funding in the last investment round.

Although not the first DFS company to enter the UK regulated market, DraftKings is the biggest—the only other site being Mondogoal, a small DFS soccer platform.

DFS is a regulated activity in the UK, with companies such as DraftKings needing a gambling license to operate. In the US, DFS is unregulated and allowed in almost all states.

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Amaya Acquires Victiv

Meanwhile, Amaya, owner of PokerStars, has announced that it has acquired daily fantasy sports site Victiv.com and will rebrand it under the name StarsDraft.

The current team will continue to manage operations, but the site will be rebranded and launched in “select US markets.” Amaya plans to offer the StarsDraft games directly within the PokerStars online poker client prior to the start of the upcoming NFL season. There is also speculation that they may enter the UK market at a later date.

The growth of the daily fantasy sports industry in recent years has caught the attention of some large companies that have recently entered the fray including Yahoo and CBSSports.

Amaya currently offers online casino games, sports betting and daily fantasy sports along with its stable poker products. It still awaits a license to offer online poker in New Jersey.

August 21, 2015
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