Partypoker Finally Grows After a Five Year Decline

Online poker operator partypoker’s revenue is finally out of the red and into the black; new financials show.

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Quarterly financial results issued by partypoker owner GVC have revealed that after a five-year decline, the online poker operator is finally seeing growth.
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Quarterly financial results issued by partypoker owner GVC have revealed that after a five-year decline, the online poker operator is finally seeing growth.

The operator is also back in the top five global poker rooms—a ranking that is measured by volume of cash game traffic—joining the likes of PokerStars and 888poker.

Realigning Focus

Partypoker has realigned its focus to development and improve their brand under new management GVC, following the buyout of partypoker’s parent company bwin.party back in February.

Prior to this bwin.party’s online poker brand had been seen as the thorn in the side of management as well publicised revenue decline plagued the company.

Resurrecting The Brand

The new focus of priorities has already seen the implementation of new products come to market, overhauled tournament schedules and the reintroduction of popular online poker festivals. Here we take a closer look at the company’s recent achievements:

  • The return of Powerfest—the online poker festival that was last seen in February. The series that starts again in May will have the biggest prize pool in the event’s history —$7.8 million will be guaranteed over the three week series.
  • Changes in the poker room—the scrapping of withdrawal fees and third party tools all align under the company strategy that aims to make the site a “fun and fair place to play online poker.”

With all these innovative changes and no doubt more set to come over the coming months, it is a really exciting time for players be on the partypoker network as they work to resurrect their brand.

April 27, 2016
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