PokerStars' Live Tournament Strategy Goes Beyond Championships and Festivals PokerStars' Live Tournament Strategy Goes Beyond Championships and Festivals
Key Takeaways
  • PokerStars has signed on again as the primary sponsor of the Brazil Series of Poker (BSOP), and it also recently announced a new London Series. Both events are complements to its new Championship and Festival brands.
  • While not all stops under the new brands have been revealed for 2017, it is apparent that some markets will be better represented than others, and smaller stops may be phased out.
  • However, the announcement of its continued BSOP sponsorship and a new London Series demonstrate that the company has plans beyond the new flagship brands.

PokerStars has signed on again as the primary sponsor of the Brazil Series of Poker (BSOP), and it also recently announced a new London Series. Both events are complements to its new Championship and Festival brands.