Zynga Inks Multi-Year Deal with World Poker Tour
Key Takeaways
  • “We’re proud to partner with World Poker Tour, a global leader in real-world poker tournaments, to deliver an authentic in-game tournament experience to our Zynga Poker players later this year.”
  • Poker is Zynga’s most successful franchise, accounting for almost a quarter of its total gaming revenue.
  • Based on this growth in poker, Zynga has further invested into card games with the recent acquisition of Peak Games’ card games portfolio.

Social gaming giant Zynga has penned a multi-year deal with the World Poker Tour (WPT) to bring WPT-themed in-game tournaments onto the Zynga Poker platform.