888 to Sponsor Poker Night in America
Poker Night in America (PNIA) has entered into a sponsorship agreement with 888poker, according to PNIA Creative Director Nolan Dalla.
The official sponsorship agreement with the All-American Poker Network (AAPN) will target the regulated US online gaming market.
“This agreement represents the perfect symbiosis between poker as televised entertainment, and the growing market of online gaming led by one of the world’s premier providers,” commented Poker Night in America founder and president Todd Anderson.
“With 888’s deep poker experience and AAPN’s strong US-market positioning, we can bridge from live-action to a much larger market of players, consumers, and viewers.”
888poker is one of the premiere online poker rooms in worldwide market and is the second largest network behind PokerStars. It has also managed to maintain its cash game seat traffic over the past year at roughly 2,000 per day according to data presented on pokerfuse PRO provided by PokerScout.
PNIA recently announced an exclusive broadcast deal with CBS Sports Network. The first episode aired June 29 with 25 additional episodes set to be aired on Sunday nights.
“Instead of watching tournament final tables with anonymous players hidden beneath hoodies and silenced by ear-phones, PNIA is stacking the deck in favor of fun by using hand-picked pros joined by amateur players in a real cash game environment at select venues throughout the U.S.,“according to the press release.
“In addition to poker action, behind-the-scenes comedy and drama promises to make PNIA compelling must-see television for all poker players and fans of the game.”