Full Tilt Debuts its New Pro-Free Marketing Campaign Full Tilt Debuts its New Pro-Free Marketing Campaign
Key Takeaways
  • Two videos, “The Bluff” and “The Call,” show two sides of a poker story.
  • The contracts of Gus Hansen and Viktor Blom were not renewed earlier this week.
  • £10 Free offer will accompany the ads for players in England, Scotland, Wales and Northern Island.

Full Tilt has announced its plans for its new approach to marketing, which sees it do away with a stable of pro players and instead tell the “interesting stories” of its regular players on Full Tilt.

“Being able to share these stories and the intrinsic enjoyment of playing games such as poker, casino or slots is key to the new Full Tilt brand,” reads the press release issued Thursday.

The first two ad segments that showcase this new strategy have been released on Youtube (embedded below). In “The Bluff,” a player talks through his decision to bluff a player during a live poker hand. In the second video, “The Call,” the opposing player tells his side of the story.