Svenska Spel: Marketing without Promotions Svenska Spel: Marketing without Promotions
Key Takeaways
  • In October last year, Svenska Spel ended all bonus and other promotions that encourage players to play more than they otherwise would.
  • The poker home page now includes five marketing elements which attempt to attract and encourage players without inciting them to play excessively.
  • The company has adapted to marketing without such promotions—its cash game traffic has fallen, but held up remarkably will for the first three months after the strategy was adopted.

In October last year, Svenska Spel ended all bonus and other promotions that encourage players to play more than they otherwise would.