World Cup Takes Toll on Cash Game Traffic
Key Takeaways
  • The World Cup has not been the only factor in the current market’s weakness, but it appears to be inescapable that in the competition for entertainment dollars, football is winning out over online poker.
  • That enthusiasm is evident in the French market’s deeper fall than the global dot-com market as football fever follows the French team’s success.

The World Cup has induced many online poker rooms to capitalize on football fever with themed promotions and advertising of all shapes and sizes—but its biggest impact has been on cash game traffic.