Key Takeaways
- The PokerStars Football Fever promotion comes to an end on Sunday July 13, just before the World Cup final on Monday.
- Attracting the recreational player’s attention to the promotion and how they can personally benefit is a perennial poker marketing problem.
- The Football Fever promotion is a good example of how the market leader is trying to solve the problem—the software upgrades it has showcased suggest that mission are now an integral part of its promotional strategy.
PokerStars’ Football Fever comes to an end on Sunday, July 13, just before the World Cup final on Monday.
The promotion, running on dot-com and its regulated European markets, has received significant exposure in the software client, with prominent advertisement in the lobby and at the tables.
