Adjarabet’s Post-Promotion Plunge Takes it to Year Low
Key Takeaways
  • The end of Adjarabet’s “Big Hands for Cash” promotion on July 31 has been followed by a total drop off in cash game traffic of 35%,
  • Such promotions cannot be judged simply on their impact over the period for which they are valid, but must be assessed over the period when they have an impact.

The end of Adjarabet’s “Big Hands for Cash” promotion on July 31 precipitated an immediate fall in cash game traffic—but the fall continued way past the pre-promotion levels to leave the poker room at its lowest point of the year.