Partypoker Hits a New Low
Key Takeaways
  • Cash game traffic at partypoker has hit a two year low. While the rest of the dot-com market has staged a post-Summer recovery, partypoker has been left behind.
  • What has not been seen on poker is the game innovation expected of a market leader. Not only has partypoker not been in the forefront of game innovation, it has failed to be a fast follower.
  • The latest bwin.party annual report recognized that “a more fundamental approach is needed to turnaround our commercial and operational performance.” The online poker business line within the larger group can only benefit.

Cash game traffic at partypoker has hit a two year low. While the rest of the dot-com market has staged a post-Summer recovery, partypoker has been left behind.

It is now a year since partypoker introduced a complete overhaul of its software. Social features, Missions and Achievements became central to the new client and player experience.

The innovations have paid off—to some extent. Other poker rooms have rushed in to follow the “Mission” concept, and partypoker’s dedication to the recreational player has also been seen elsewhere.