The Big Bonus Experiment at PokerStars The Big Bonus Experiment at PokerStars
NASA Goddard Photo and Video, Creative Commons Attribution 2.0 License
Key Takeaways
  • Two bonus promotions at PokerStars and PokerStars Italy are providing the operator with an opportunity to conduct a marketing experiment in the success of different types of bonus offers.
  • In its largest market, PokerStars is incentivizing players with a bonus selected by the operator, whereas in its second largest market, Italy, the size of the bonus is selected by the player themselves.

Two bonus promotions at PokerStars and PokerStars Italy are providing the operator with an opportunity to conduct a marketing experiment on the success of different types of bonus offers.