Zynga Ends its Real Money Online Poker Venture
Key Takeaways
  • ZyngaPlusPoker has told its players that it as well its casino site are closing down. The poker room opened in April last year to a UK only audience.
  • As late as March last year, the new CEO Don Mattrick announced that Zynga would extend its real money poker via several pilot projects in different global markets. The closure of ZyngaPlusPoker seems to be a retreat from that ambition.
  • The synergy between social poker and real money poker may be much weaker than the industry had hoped.

ZyngaPlusPoker has told players that it and ZyngaPlusCasino are closing down. The poker room opened in April last year to a UK only audience.