PokerStars Increases Italian Market Share by 15% in One Year
Key Takeaways
  • PokerStars Italy is now responsible for almost two thirds of the traffic in the cash game market, and almost three quarters of all tournament entries.
  • The 5.5 Billionth hand promotion gave traffic a short term boost over the last month, but even so, the operators market share has held up extremely well against a background of substantial decline in the market.
  • In Spain and Italy, PokerStars’ nationally regulated subsidiaries are both increasing their dominance in the market, but this does not mean that the same dominance will automatically follow in other segregated markets.

PokerStars Italy is now responsible for almost two thirds of the traffic in the cash game market, and almost three quarters of all tournament entries.