888 Sponsorship Deal with Spike TV Provides Mainstream Exposure in the UK Market
Key Takeaways
  • 888.com has established a brand partnership agreement with Spike TV which launched in the UK on April 15.
  • 888 will sponsor the channel between 9pm and midnight, a prime time slot during which Spike plans to broadcast top drama shows such as Breaking Bad and The Walking Dead.

888.com has established a brand partnership agreement with Spike TV which launched in the UK on April 15.