New Casino Games Transition PokerStars into a Full Service Gaming Operator
Key Takeaways
  • PokerStars has announced the addition of a host of new casino games, including slots, advancing a process that has turned the poker-only operator into a mainstream online gambling company.
  • To make a real success of the new games, PokerStars will need to adjust its marketing to attract many more female customers.
  • The good news for online poker is that many of the new casino customers may be tempted to add playing poker to their online entertainment.

PokerStars has announced the addition of a host of new casino games including slots, advancing a process that has turned the poker-only operator into a mainstream online gambling company.

As soon as Amaya CEO David Baazov announced the purchase of the Rational Group, he told investors that his aim would be to add new gaming verticals, although at the time he did not specify whether these would go to Full Tilt or PokerStars.