Playboy Gets Out of the Online Poker Business
Key Takeaways
  • The glitz and glamour of the Playboy brand looked perfectly matched to poker—in 2006, the James Bond film Casino Royale made a poker game a central feature of the plot—but after two years of operations, Playboy Poker has announced that it is closing down.
  • Playboy Poker launched on the Ongame network in early 2013.
  • Even with all of its brand advantages, Playboy Poker did not live up to expectations, and failed to attract a significant player base.

The glitz and glamour of the Playboy brand looked perfectly matched to poker—even the 2006 James Bond film Casino Royale made a poker game a central feature of the plot—but after two years of operations, Playboy Poker has announced that it is closing down.