PokerStars Trials New VIP "Steps" System PokerStars Trials New VIP "Steps" System
Key Takeaways
  • PokerStars is introducing a new “VIP Steps” system which aims to “improve player engagement with the VIP rewards” by encouraging players to hit certain targets each calendar month.
  • The program is open to an optional trial for players in the UK in September, and is scheduled for a full UK roll-out in 2015.
  • Given the substantial software development involved in the system, its widespread adoption to the dot-com markets and beyond seems likely.

PokerStars is introducing a new “VIP Steps” system which aims to “improve player engagement with the VIP rewards” by encouraging players to hit certain targets each calendar month.

The program is open to an optional trial for players in the UK in September, and is scheduled for a full UK roll-out in 2015.

Though unspecified, if the system is a success in the UK, a wider rollout next year seems likely.

Under the new system, FPPs—PokerStars’ “Frequent Player Points” currency, which can be spent on merchandise, tournament tickets and cash bonuses—are not released automatically every time a player plays games and pays rake at the table, but instead released in steps.