Italy: PokerStars Takes 2.6% Online Casino Market Share
Key Takeaways
  • End of year figures from Italian regulator AAMS show that PokerStars has already picked up a 2.58% share of the online casino market in Italy.
  • The market share is better than it looks, since PokerStars didn’t enter the market until May 2015, and then it only offered Blackjack and Roulette. Over the following months the offer gradually expanded, but the product will continue to expand in 2016.

End of year figures from Italian regulator AAMS show that PokerStars has already picked up a 2.58% share of the online casino market in Italy.

The market share is better than it looks, since PokerStars didn’t enter the market until May 2015, and then it only offered Blackjack and Roulette.

Over the following months the offer gradually expanded, but the product can expect to grow throughout the year.