Key Takeaways
- With the exception of a brief spike in January 2015, when market traffic just tipped over the 400 market, traffic has not reached these levels since the first few months when regulated New Jersey gaming first went live in the winter of 2013/2014.
- While traffic at the two competing networks has declined slightly since PokerStars went live (WSOP/888 and party/Borgata are both down approximately 10% on the week), this drop is small compared to the number of new players joining PokerStars’ tables.
- The drop experienced by the incumbents is also inline with the historical seasonal downturn that the New Jersey market experienced in March of 2014 and 2015.
The New Jersey online poker market has reached levels not seen for almost two years, the latest cash game data reveals.
