Almost 20 Million Views for PokerStars' Viral Video Campaign
Key Takeaways
  • PokerStars’ new marketing campaign that showcases their sports stars in a “playful battle of one-upmanship” has proven to be a viral hit.
  • The first four official videos have amassed more than 19 million views, 100,000 shares, and over 1 million likes on Facebook.

PokerStars’ new marketing campaign that showcases their sports stars in a “playful battle of one-upmanship” has proven to be a viral hit, with the first four official videos amassing more than 19 million views, 100,000 shares, and over 1 million likes on Facebook.