PokerStars Launches "Personalized" CardHunt Promotion Worldwide PokerStars Launches "Personalized" CardHunt Promotion Worldwide
Key Takeaways
  • In a large coordinated launch, PokerStars has debuted a new “Million Dollar Card Hunt” promotion across three European markets and the global dot-com network.
  • The pay table, promotional terms and payout frequency information is displayed not on the website as usual, but on a player’s own challenges board to allow PokerStars to tailor the offer based on an individual’s play history.
  • This form of per-player customization is likely to be a defining characteristic of PokerStars promotional efforts in 2017.

In a large coordinated launch, PokerStars has debuted a new “Million Dollar CardHunt” promotion across three European markets and the global dot-com network.