Three Years of PokerStars: Dominant and Resilient
Key Takeaways
  • Three years and one month after Black Friday and PokerStars remains the dominant brand in the online poker business.
  • A snapshot doesn’t tell the whole story, but cash game traffic is down 7% against the same point three years ago
  • PokerStars’ Spanish cash game traffic is currently around 1,450, accounting—coincidentally—almost exactly for the difference.

Three years and one month after Black Friday and PokerStars remains the dominant brand in the online poker business. Its traffic has proven to be remarkably consistent over the period.