WSOP is Market Leader in New Jersey, Asserts Poker Head

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There are two poker rooms on the partypoker New Jersey network—Borgata and PartyPoker—and, according to Rini, the former represents approximately 75% of that network.

Speaking at the iGaming North America 2014 conference, WSOP.com Head of Poker Bill Rini asserted that his company was the largest single operator in the New Jersey online poker market.

According to cash game data, WSOP New Jersey sits second in the market with a 32% market share, behind partypoker’s network with approximately 40%.

However, according to Rini, speaking on the “Regulated Online Poker—The Story So Far” panel on day two of the conference, when individual operators are considered, WSOP holds the lead.

There are two poker rooms on the partypoker New Jersey network—Borgata and PartyPoker—and, according to Rini, the former represents approximately 75% of that network. If accurate, that would peg party at 10% market share, Borgata at 30%, and WSOP at 32%.

The figures are not publicly verifiable, as official revenue figures from the DGE do not separate operators on a network, and poker is no longer separated from other casino revenue. However, a similar split on the party network has been asserted by other sources close to the matter.

WSOP will be looking to solidify that lead, with the live WSOP tournament series in Las Vegas this summer expected to generate substantial buzz around the game. It is the only regulated US operator to run online satellites to the series, for the first time in history.

The operator is already the market leader in Nevada, overtaking primary competitor Ultimate Poker within two months of launch.

Further growth is expected with the addition of cage deposits, which Rini admitted was a mistake not to have at launch. He confirmed that deposits at Caesars properties would be available to players by the time the summer series commences.

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