Poker finds itself in a Catch 22. It needs an influx of sponsorship dollars to grow and attract more players and fans, but until the game becomes more popular and reaches more people, it will not attract the interest from mainstream sponsors that is so desperately needs to reach mainstream audiences.
Glen Bowman, Creative Commons Attribution 2.0 License

Poker finds itself in a Catch 22. It needs an influx of sponsorship dollars to grow and attract more players and fans, but until the game becomes more popular and reaches more people, it will not attract the interest from mainstream sponsors that is so desperately needs to reach mainstream audiences.